Video Marketing and SEO
There is no doubt that a video marketing campaign can increase awareness of a company and promote a band of loyal followers, but a properly run strategy can also increase a business’s search-ability. Every company wants their website to be listed at the top of search engine results pages and video marketing SEO practices can help get any business’s webpage ranked in the top 10.
Many studies of online user activity show that the vast majority of people use a major search engine like Google or Bing to find what they are looking for. Studies also indicate that most online viewers will only click on the top 10 results returned by a search engine, or results listed on the first page. This means that in order to be found by the most amounts of potential customers a business must find a way to get their website in the top search engine rankings. Videos represent a great way to accomplish this. Video SEO practices not only increase a website’s relevancy in the eyes of search engines, but videos are more attractive to viewers than traditional text webpages are. In fact, studies have shown that more online viewers will click on a video result listed in the 6th or 7th position on a search engine’s result page over a traditional text result ranked number 1 or 2.
Video SEO practices include utilizing targeted keywords and including the word ‘video’ in the meta data. This is because most people will type the word ‘video’ into a search engine if they want to see a specific topic on video. How the video is named, what keywords are included in the title, meta tags, meta descriptions and its URL address can also influence how the video will be ranked by search engines. Incorporating some video SEO techniques into any video marketing strategy will guarantee more online viewership.