Your business needs new customers and they are looking to the web to find them. You not only need a website that can be found, but you also need one that turns visitors into actual customers. That means a website that attracts, engages and retains local customers.
Local Website Design That Attracts New Customers
If you are a local business that wants to succeed in your local market these days, it is imperative you have a website that speaks to your local audience. This means you need to have a site with content on it that speaks to the problems and concerns of your market as well as educates them about your products and services. It needs to be a site that compels them to do business with you and not your competitor.
Let’s face it. With all the competition that is in any one particular market, consumers are having a harder time making decisions about who to choose to do business with so they are turning to two things…your website and social media.
The average consumer looks at about 5 websites before they make a decision as to who they are going to call. That means you need to be able to grab their attention and give them a reason to call you. There are several ways to do this.
Ways To Engage Your Website Visitors
One of the ways you can engage your website visitors is through a special offer or coupon of some sort. Now, we know that some people think this is corny and don’t like doing it but let us remind you that each and every week, you get special offers sent to your mailbox from some of the biggest brands in the world incentivizing you to do business with them. If it didn’t work, they wouldn’t still be doing it. Think about those black friday ads for instance.
People just naturally like a deal. We all want one and we all look for one. It’s nothing more than a hook to get them to call you and then you have the opportunity to when them over as a customer for a lifetime. So don’t rule it out.
The second way to engage your local website visitors is to educate them. This is my absolute favorite. When you do some research on Google, you will find that there are tons of people who type in the phrase “how to.” They are looking for simplified easy information that they can act on right away. By educating them on your products, services, practice areas, procedures and more, you are giving them information that will help them make quicker and better decisions. Consumers are geared toward “done for you” solutions.
You can educate them through various means such as blog post and frequently asked questions but my most favorite way is through video. Video can connect the head with the heart faster and better than any other media type out there. The other benefit of having video on your site is that you have a 53% higher chance of ranking page one of Google if you do. You don’t have to higher a professional video company if you don’t want to. Simple and short videos that illustrate your services or products about 1 to 2 minutes long is sufficient.
The third way to engage your local website audience is through what we call “time sensitive calls to action.” This is simply a special offer like we talked about above but with a little twist to it. You make it for a specified period of time with a strong image that encourages them to call now before it is too late. Nobody likes to miss a deal.
Local Website Design That Works
Designing a website for a local audience is a little different than designing for a national company. There are several things that have to be considered so that you not only have a great looking website but also one that ranks well when searches are done that are related to your local business. This requires research about your local market and the audience you are trying to reach. It requires and understanding of who your best customer or client is and what message will reach them.
If you are a local business and your looking for a website design company that really understands a local businesses needs for web design, then give us a call today at 337-789-2150.